Google users clicked a result link in 8 % of visits with an AI summary and in 15 % of visits without one (900 US adults).
https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/34.5 % lower click-through rate on position 1 when an AI Overview is shown (300,000 keywords).
https://ahrefs.com/blog/ai-overviews-reduce-clicks/In Semrush's study the top organic result was cited in only 46 % of AI Overviews on desktop and 34 % on mobile.
https://www.semrush.com/blog/ai-overviews-study/A visitor from AI search is 4.4x as valuable as a visitor from traditional search, measured by conversion rate (Semrush's own traffic).
https://www.semrush.com/blog/ai-search-seo-traffic-study/About 60 % of searches end without a visit to another website (Bain and Dynata survey of 1,117 people).
https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/Google says AI Overviews are used by more than 1 billion people.
https://blog.google/products/search/ai-mode-search/